UI Breakfast: UI/UX Design and Product Strategy

Episode 74: Social Media for Brands with Liam Sarsfield

Episode Summary

What makes a perfect brand account on social media? There's no recipe. But there are some general rules! Today our guest is Liam Sarsfield, the founder of Extra — a social media automation tool for brands. We talk about the best practices, tools, and inspiring examples to supercharge your company's account.

Episode Notes

What makes a perfect brand account on social media? There's no recipe. But there are some general rules! Today our guest is Liam Sarsfield, the founder of Extra — a social media automation tool for brands. We talk about the best practices, tools, and inspiring examples to supercharge your company's account.

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Show Notes

• Episode 20: Mastering Creative Direction with Liam Sarsfield — our previous episode with Liam
• Extra — social media automation tool (co-founded by Liam and Matthew Lehner)
• Literistic — Liam's service for writers (an exhaustive list of deadlines for submissions to literary publications, contests and fellowships)
• MetaLab, Pixel Union (their ecommerce division) — Liam's previous place of work
• MeetEdgar, Buffer — popular social media scheduling tools
• The Very Best Branded Twitter Accounts. Part I: Tactics — Liam's article about 7 best tactics for brand accounts
• @SlackHQ, @cushionapp, @Wendys — great examples of brand accounts on Twitter
• No Real Experiences: Authenticity for Social Marketers — Liam's article on authenticity
• Follow Extra on Twitter: @ExtraAI
• Follow Liam and Matthew on Twitter: @liamsarsfield, @matthewpearse

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