UI Breakfast: UI/UX Design and Product Strategy
Episode 56: Product Development Secrets with Claire Suellentrop
Episode Summary
This is an extraordinary plus-size interview with an outstanding guest — Claire Suellentrop of Love Your Customer, previously Director of Marketing and employee #2 at Calendly. You'll hear her best advice on a range of topics: customer interviews, landing pages, user onboarding, gaining traction, content marketing, and much more. You'll also learn an intriguing story how she got started with Calendly.
Episode Notes
This is an extraordinary plus-size interview with an outstanding guest — Claire Suellentrop of Love Your Customer, previously Director of Marketing and employee #2 at Calendly. You'll hear her best advice on a range of topics: customer interviews, landing pages, user onboarding, gaining traction, content marketing, and much more. You'll also learn an intriguing story how she got started with Calendly.
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Show Notes
- Love Your Customers — Claire's company
- Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White
- Calendly — Claire's previous company where she worked as Director of Marketing
- Turning Thirty: Story of My Life — Jane's birthday post mentioned by Claire
- Eat Well. Party Hard. — Claire's old blog (full posts are not available, but you can still scan the headlines if you're curious)
- Unbounce Call To Action Conference — June 25-27, 2017 in Vancouver (Claire is speaking)
- Websites that Convert — Claire's upcoming book (launching April 17)
- The UI Audit — Jane's book on designing web applications
- Zencastr, Skype, Zoom — tools for conducting customer interviews
- Rev.com — Claire's favorite transcription service
- The 5 Elements of Every Successful Landing Page — Claire's video presentation where she talks about long form vs. short form landing pages, and goes deeper into the stages of awareness
- Basecamp, Calendly, Tiny Reminder — software products we're talking about
- Samuel Hulick — the guru of user onboarding
- The Scientific Marketing Strategy Behind Exponential Growth — fantastic Google Spreadsheet created by SumoMe (now Sumo), hugely helpful for planning and testing marketing channels
- Traction — a book by Gabriel Weinberg and Justin Mares
- Claire's examples of things done right: Bidsketch (onboarding), Drift (content marketing), Unbounce (landing pages)
- Sign up for Claire's mailing list at Love Your Customers
- Follow Claire on Twitter: @ClaireSuellen
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