UI Breakfast: UI/UX Design and Product Strategy

Episode 28: Psychological Principles of Persuasive Design with Victor Yocco

Episode Summary

How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker & author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects.

Episode Notes

How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker & author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.

Show Notes

• Design for the Mind: Seven Psychological Principles of Persuasive Design — Victor's new book published by Manning; use promocode SMAYOCCO to get 39% off your copy
• Stanford Persuasive Tech Lab
• The Fogg's Behavior Model
• Influence at Work — website of Dr. Robert Cialdini
• Social identity theory (via Wikipedia)
• The Brain Audit: Why Customers Buy (And Why They Don't) — book by Sean D'Souza
• Yocco UX — Victor's website
• Send an email to Victor: victoryocco@gmail.com
• Follow Victor on Twitter: @VictorYocco